Enabling cohesion, being diligent and quick to create a new situation of diversified development of traditional construction industry -- an exclusive interview with Lai Zhaohui, vice chairman and President of Longyuan Construction Group
writing /Chao Hui Liu
（本writing刊登于《上海甬商》two thousand and twenty-oneyearSeptember issue)
In the domestic construction and municipal market, Longyuan construction group is a resounding gold lettered signboard. From the last centuryeightyyear代的“象山二建”成長為如今的全國知名的建筑服務(wù)商、A股上市公司，40余year成長壯大的發(fā)展歷程，凝結(jié)了賴振元和Lai Zhaohui父子兩代人的不懈努力和心血付出。
The times are developing and the market is changing. Longyuan construction, a large ship, has sailed to a new route and turned from a traditional construction company to a comprehensive urban investment construction operation service provider. Lai Zhaohui, vice chairman and President of Longyuan construction group, recently accepted an exclusive interview with this magazine to deeply explain Longyuan's way of development and progress.
Develop business with quality and establish a good reputation of the brand
1983year已過不惑之year的賴振元，帶領(lǐng)著一幫兄弟和區(qū)區(qū)3000塊，from象山港坐著海輪，經(jīng)過一整夜的飄搖抵達(dá)上海外灘的十六鋪碼頭。初創(chuàng)不久的象山二建開始了在上海開疆拓土的征程。
Lai Zhenyuan's first shot in Shanghai was to help solve the construction problem of impervious wall of regulation and storage reservoir of Baosteel Yangtze River Wusongkou diversion project. After arduous construction,Xiangshan second construction not only ahead of scheduleThe construction was completed in 7 months and 900000 yuan was saved, which was highly appreciated by Shanghai Baosteel engineering headquarters.Lai Chaohui admired his father's extraordinary past"The old man can not only work, but also draw pictures and make project budget, which was extremely rare among the construction teams of Xiangshan, which was full of experts at that time."
from1984year接到第一單since主業(yè)務(wù)開始，象山二建逐漸打響了since己的名頭，業(yè)務(wù)量不斷增長。聚沙成塔，十year時間，象山二建已經(jīng)趕exceed彼時在上海建筑市場占有率很高的江蘇企業(yè)。在更名龍?jiān)ㄔO(shè)后，成長勢頭更是勢如破竹，直至今天成為行業(yè)里民營企業(yè)的翹楚。
Lai ZhaohuiHe believes that the reason why Longyuan can achieve today's achievements first depends on its keen market smell and the inheritance of Yongshang who dare to be the first. Under the background of national reform and opening up and the great development of infrastructure market at that time, Longyuan grasped the policy dividend and demographic dividend and dared to make breakthroughs, such as1991year在行業(yè)內(nèi)首創(chuàng)采用項(xiàng)目經(jīng)營承包責(zé)任制，以“聯(lián)營”的方式構(gòu)建共贏的事業(yè)平臺；2004year獲得總承包特級資質(zhì)，為公司占領(lǐng)市場打下堅(jiān)實(shí)的基礎(chǔ)。Lai ZhaohuiWe believe that Longyuan construction has always regarded quality as the power source and foundation for the survival and development of the enterprise,"Quality Xingye" is deeply branded in the gene of Longyuan development, which is the basis for the establishment of the group's brand.
since1991year以來，公司先后承建完成中國第一條高速公路滬嘉高速南翔段、時為世界第一高樓的上海環(huán)球金融中心（地基工程）、上海世博軸陽光谷工程、杭州蕭山機(jī)場航站樓、杭州大劇院、海口中環(huán)國際廣場、福建晉江國際會展中心等一系列城市地標(biāo)項(xiàng)目和重點(diǎn)工程，It has won Luban Award, National High Quality Engineering Award, Magnolia Award, Qianjiang cup, Shanghai high quality structure and other high-quality engineering awards at or above the provincial level500多項(xiàng)；集團(tuán)連續(xù)17year入選“中國承包商企業(yè)eighty強(qiáng)”，連續(xù)14year入選"Top 100 enterprises in Zhejiang Province", 17 consecutive yearsyear名列全國進(jìn)滬施工企業(yè)綜合實(shí)力排名第一，連續(xù)elevenyear入選"China's top 500 private enterprises", 12 consecutive yearsyear入選《財(cái)富》中國Top 500... These awards and strength rankings with high gold content in the industry areLongyuan Group"Quality promotes business" is not only the best example, but also the best praise.
在Longyuan Group總部大樓，懸掛著一幅賴振元親筆書寫的四個大字: "attentive service". This is the motto of long yuan. Because of attentive service,Long yuan has won many awards“全國用戶服務(wù)滿意企業(yè)”“上海市用戶滿意十佳工程”等稱號。Lai Zhaohui說，用心服務(wù)的企業(yè)writing化，既包括對業(yè)主的服務(wù)，也包括公司內(nèi)部的多個維度。“用心服務(wù)看似是利他，實(shí)則是成就since我，最終實(shí)現(xiàn)人與人、員工與企業(yè)、企業(yè)與企業(yè)之間的互利共贏。”
Make bold decisions, seize opportunities and promote transformation
縱觀整個建筑行業(yè)近十year來的發(fā)展，面臨的挑戰(zhàn)在加大，面對傳統(tǒng)建筑總承包市場央企國企愈發(fā)強(qiáng)大、原材料人工等成本高企等問題，民營企業(yè)可謂步履維艱，大量企業(yè)都在嘗試轉(zhuǎn)型。Lai Zhaohui比較早就認(rèn)識到，龍?jiān)D(zhuǎn)型發(fā)展的核心是盈利模式的改變，是身份、角色的根本轉(zhuǎn)變。
和父輩不同，Lai Zhaohui對于資本市場和金融更具經(jīng)驗(yàn)。在Lai Zhaohui的主導(dǎo)下，龍?jiān)?/span>2004year成功登陸上交所，成為為數(shù)不多的建筑業(yè)上市民企之一。from2010year開始，積極嘗試用發(fā)基金的方式募集資本金，嘗試運(yùn)作BT等項(xiàng)目的投資，積累了有別于傳統(tǒng)總承包施工的建設(shè)投資經(jīng)驗(yàn)。當(dāng)2014year國家開始推行PPP模式，龍?jiān)勶L(fēng)而動，成為最早涉足PPP業(yè)務(wù)的民營企業(yè)之一。
2016year的第十六屆中國經(jīng)濟(jì)論壇上，Lai Zhaohui成為16位“創(chuàng)新榜樣”之一。大會給Lai Zhaohui的頒獎詞Yes:“He is a private enterpriseAmong A-share listed companies, he is the earliest pioneer in transforming PPP. The enterprises he leads are becoming China's leading PPP full life cycle investment and operation service platform. "
since2014year以來，Longyuan Group做出了布局長周期優(yōu)質(zhì)基礎(chǔ)設(shè)施項(xiàng)目的戰(zhàn)略選擇，Participated in a lotPPP projects,So far, it has won the bid successivelyPPP項(xiàng)目eighty余個，涉足全國近20個省份，投資項(xiàng)目覆蓋包括城鎮(zhèn)綜合開發(fā)、醫(yī)療衛(wèi)生、生態(tài)環(huán)境治理等14個領(lǐng)域，在全國民企中位居前列。
經(jīng)過這幾year的實(shí)踐，龍?jiān)?/span>The established strategic goal has been basically realized: the customer structure has been changed——From more than 95% of developers to more than 50% of government customers; The profit structure has been adjusted - infrastructure investmentThe profit contribution of the business has reached 50% of the group's profit70%。Longyuan Group實(shí)現(xiàn)了from單一施工總承包企業(yè)向城市基礎(chǔ)設(shè)施建設(shè)投資人的角色轉(zhuǎn)型，逐步轉(zhuǎn)型為集工程投融資咨詢、工程策劃設(shè)計(jì)、施工及后期運(yùn)營服務(wù)于一身的投資建設(shè)運(yùn)營服務(wù)商。
Lai Zhaohui強(qiáng)調(diào)，龍?jiān)恢倍及?/span>PPP項(xiàng)目當(dāng)作投資項(xiàng)目來對待，合同身份一定是投資人，眼光一定是投資視角，而不是僅局限于建設(shè)環(huán)節(jié)。“要時刻牢記我們是投資人，而不是單一的施工總承包方。from中長期看，施工利潤往往只占到項(xiàng)目整個利潤的30%左右，所以做好項(xiàng)目策劃，高度重視投資責(zé)任和投資履約，才能實(shí)現(xiàn)項(xiàng)目合作的共贏，才能實(shí)現(xiàn)既定的商業(yè)目標(biāo)。”
強(qiáng)大專業(yè)能力的團(tuán)隊(duì)，被Lai Zhaohui視為龍?jiān)侠戆芽仫L(fēng)險(xiǎn)、實(shí)現(xiàn)優(yōu)質(zhì)履約的堅(jiān)實(shí)保障。目前，龍?jiān)呀?jīng)擁有覆蓋基礎(chǔ)設(shè)施建設(shè)全生命周期exceedA team of 1000 professionals, with 8 PPP double banks of the Ministry of Finance and the national development and Reform Commission專家，投融資領(lǐng)域研究生學(xué)歷占比exceed50%。去year龍?jiān)€出資3600萬元和寧波大學(xué)共建寧波大學(xué)龍?jiān)ㄖ鹑谘芯吭海Ｍ?/span>Cultivate a batch"Construction + finance" compound talents will contribute to the development of the industry in the future.
Consolidate capacity and build a diversified business ecosystem
經(jīng)歷了幾year的發(fā)展，PPP項(xiàng)目的政策環(huán)境、市場環(huán)境和融資環(huán)境都發(fā)生了一些變化，作為from頭開始參與的民營企業(yè)之一，Longyuan Group又該如何籌謀未來？
Lai Zhaohui介紹，from項(xiàng)目的生命周期角度看，未來龍?jiān)?/span>PPP business will enter the peak of investment recovery and operation, so the group's organizational structure, strategy, mechanism and decision-making process will be optimized and adjusted with the transfer of business stage, so that the overall capacity-building of the group can meet the needs of the project.
打鐵還需since身硬。在Lai Zhaohui看來，龍?jiān)鳛橐患颐駹I企業(yè)，面對眾多央企、國企等強(qiáng)大的競爭對手，唯有直面挑戰(zhàn)，不斷提高since身服務(wù)能力，才能增強(qiáng)市場競爭力，更好地生存下去。
Tightly aroundWith the strategic vision of "a better city builder and a happy life operator", Longyuan has continuously improved its vertical mixed operation ability, and formed a situation in which the two sectors of construction general contracting and infrastructure investment keep pace through all-round, deep-seated, multi field and open integration of internal and external resources,The operation business has also made a good start. It has also participated in the investment in many other industries, built a diversified industrial pattern covering planning and design, investment financing, development and construction, project management, operation services, operation and maintenance, asset management and other fields, and created a diversified industrial structure"Longyuan ecology".
In the field of traditional building construction, while consolidating and developing the traditional construction general contracting, adapt to the new situation of the development of the construction industry, and accelerate the transformation to general contracting, steel structure assembly, whole process consulting, etc.Longyuan Group較早就并購了大地鋼構(gòu)、信安幕墻、上海房屋設(shè)計(jì)院等一批業(yè)內(nèi)領(lǐng)先的專業(yè)單位，并且又成功培育了以明筑科技為代表的專注于裝配式鋼結(jié)構(gòu)企業(yè)，并且逐步發(fā)展了市政、水利等施工資質(zhì)。投資1.5 billion yuan to build the first fabricated construction science and Technology Industrial Park in Xuancheng, Anhui Province. These layouts are all measures to improve the comprehensive competitiveness of the general contracting market.
In the field of infrastructure investment, we will go all out to do a good jobPPP項(xiàng)目落地，確保投好建好運(yùn)營好，同時充分發(fā)揮“龍?jiān)鷳B(tài)圈”優(yōu)勢，大力推進(jìn)多元化穩(wěn)健投資。此外，積極與各領(lǐng)域優(yōu)質(zhì)的合作伙伴建立合作關(guān)系，探索開展多元化穩(wěn)健投資。集團(tuán)作為唯一民企入股由財(cái)政部、生態(tài)環(huán)境部和上海市政府共同發(fā)起設(shè)立的國家級政府投資基金——國家綠色發(fā)展基金，此外還通過收購成為中信環(huán)境基金管理公司第二大股東；參股山西財(cái)惠資本管理有限公司、杭州市基礎(chǔ)設(shè)施投資基金、愛瑪會體育等專業(yè)機(jī)構(gòu)；與樹蘭醫(yī)院合資設(shè)立杭州九齡股權(quán)投資有限公司等，圍繞基建投資各個環(huán)節(jié)夯實(shí)since身能力。
符合國家政策發(fā)展的高端制造業(yè)企業(yè)，也是龍?jiān)顿Y的對象。作為龍?jiān)膮⒐晒尽鴥?nèi)航空領(lǐng)域環(huán)形鍛件的主承制單位航宇科技，今year7月初已經(jīng)正式登陸上交所科創(chuàng)板，有望為Longyuan Group帶來良好的投資收益。今year1月，集團(tuán)旗下的龍?jiān)靸云髽I(yè)管理有限公司和江蘇省產(chǎn)業(yè)研究院集萃智能制造技術(shù)研究所在南京簽署合作協(xié)議，計(jì)劃聯(lián)手共建“天冊集萃智造園”，依托集萃智造的綜合研發(fā)能力和龍?jiān)靸缘漠a(chǎn)業(yè)園區(qū)打造能力，聚焦智能制造與機(jī)器人領(lǐng)域，以協(xié)作機(jī)器人產(chǎn)業(yè)為核心，聯(lián)手打造“專而精”，集智造生產(chǎn)、智造賦能、孵化加速、服務(wù)配套等于一體的4.0智造園區(qū)。
在產(chǎn)業(yè)金融方面的多元化投資，Lai Zhaohui非常審慎，有著非常明確的支撐邏輯，就是夯實(shí)能力、服務(wù)主業(yè)，絕不開展盲目的多元化發(fā)展。
Lai Zhaohui透露，當(dāng)前隨著建筑對科技、綠色環(huán)保、全周期成本管理的要求提高，龍?jiān)矔e極擁抱新的技術(shù)和標(biāo)準(zhǔn)，繼續(xù)加大在建筑科技領(lǐng)域的投入，以裝配式鋼結(jié)構(gòu)和光伏建筑為核心切入點(diǎn)，爭取打造集團(tuán)的新增長極。
以愛傳承，積極擔(dān)當(dāng)社會責(zé)任
作為寧波企業(yè)，龍?jiān)恢币詠硇膽迅卸鳎南导亦l(xiāng)。雖然公司總部早在1993year搬遷至上海，但是注冊地一直留在象山。在賴振元等創(chuàng)始人的心里，龍?jiān)母恢倍荚趯幉ā７e極參與家鄉(xiāng)的經(jīng)濟(jì)社會建設(shè)，是龍?jiān)说母星樗冢彩且环葚?zé)任與擔(dān)當(dāng)。
據(jù)Lai Zhaohui介紹，近year來，龍?jiān)ㄔO(shè)在寧波市每year可承接約30億元的建設(shè)項(xiàng)目，多數(shù)為地鐵4號線東錢湖站這樣的公建項(xiàng)目，此外還積極參與基礎(chǔ)設(shè)施項(xiàng)目投資，幾year來在寧波地區(qū)投資近40億元。近三year，龍?jiān)?/span>在寧波地區(qū)累計(jì)納稅額已達(dá)9.3億元。
除了用since己的經(jīng)營舉措為家鄉(xiāng)添磚加瓦，龍?jiān)槽x躍參與到寧波地區(qū)的各項(xiàng)公益活動：除了去year向?qū)幉ù髮W(xué)捐資3600萬打造寧波大學(xué)龍?jiān)ㄖ鹑谘芯吭阂酝猓?/span>since2007year起就設(shè)立的“龍?jiān)壬茲?jì)困”慈善基金，14year來已累計(jì)捐贈基金善款700萬元，救助支出606.358萬元，使eleven00余人次困難群眾得到救助。2020year新冠疫情期間，龍?jiān)?/span>又用實(shí)際行動踐行愛心企業(yè)的家國情懷和責(zé)任擔(dān)當(dāng)，捐贈639.2萬元用于援鄂醫(yī)療醫(yī)護(hù)人員，其中260萬元捐贈給寧波、象山援鄂醫(yī)護(hù)人員。
除了家鄉(xiāng)寧波，Longyuan Group在全國各地的善舉更是不勝枚舉。
2019yearLongyuan Group第四屆“感恩與傳承”主題writing化活動上，正式發(fā)起設(shè)立“振元慈善基金”，將原先分散的公益行為擰成一股繩。過去兩year，振元慈善基金在助力脫貧攻堅(jiān)、促進(jìn)教育及醫(yī)療事業(yè)發(fā)展、抗震救災(zāi)等方面累計(jì)實(shí)捐達(dá)1890.08萬元。比如2020year2月捐贈639.2萬元用于援鄂醫(yī)療醫(yī)護(hù)人員，exceed額實(shí)現(xiàn)捐贈諾言；2020year12月又捐贈浙江農(nóng)林大學(xué)教育發(fā)展項(xiàng)目100萬元；two thousand and twenty-oneyear7月，在暴雨災(zāi)害中損失慘重的長垣市捐贈100萬元，攜手共渡難關(guān)……
據(jù)不完全統(tǒng)計(jì)，from90year代初捐助董事長賴振元先生曾就讀的賴岙希望小學(xué)開始，Longyuan Group累計(jì)在愛心助學(xué)、扶貧幫困、社會捐贈等方面的綜合投入已exceed過1億元。
Longyuan Group董事長賴振元先生一直倡導(dǎo)“做人要常懷感恩之心”。今天的龍?jiān)袦囟扔星閼延袚?dān)當(dāng)，是因?yàn)辇堅(jiān)艘恢闭J(rèn)為，公益是一種修行，更是一種品德。
Lai Zhaohui表示，在龍?jiān)砷L的道路上，始終立足于since身的業(yè)務(wù)踐行企業(yè)社會責(zé)任，一路向善是永遠(yuǎn)不忘的初心，這也將作為公司長期的責(zé)任和目標(biāo)持續(xù)進(jìn)行下去。“公司四十year來發(fā)展的每一步，都離不開社會各方的支持與關(guān)注，龍?jiān)艘苍敢庵鲃映袚?dān)起這份責(zé)任來回饋社會大眾，將這份大愛傳承下去。”
